Brand Guidelines

April 26, 2018

In these documents, we will introduce you to your destination brand for the Columbia Valley.

Working together to build a solid and inspiring brand is essential to our collective success.
It helps us reach our full potential as a tourism destination.
It helps us achieve growth in visitor revenue and volume.
It helps us achieve our goal of increasing those revenues during the winter and shoulder seasons.
The Columbia Valley brand represents the perfect blend of relaxation, natural beauty, and activities that allow visitors to feel truly rested. Columbia Valley. Its time to unwind.

We are excited to share your brand with you – the important stakeholders of the Columbia Valley.

Review the brand guidelines prior to using the logos for appropriate use of the brand. Contact your local area representative listed in the guidelines with any questions regarding use.

Ken Wilder – Invermere/Panorama area – 250.341.7119 or

Erin Palashniuk – Radium Hot Springs area – 250.688.9253 or

Meg Chapman – Fairmont & Canal Flats area – 778.525.8007 or