About Travel Columbia Valley

Travel Columbia Valley is here to share the experiences that make this corner of the world so incredible. As a partnership between Tourism Radium, Invermere-Panorama, and Area F, Travel Columbia Valley acts as a regional destination marketing organization for the communities of Radium Hot Springs, Invermere, Panorama, Fairmont Hot Springs, and area.

The Columbia Valley Tourism Marketing Society and Travel Columbia Valley are the same entity; with the Columbia Valley Tourism Marketing Society as the legal operating name and Travel Columbia Valley as the consumer name. The Columbia Valley Tourism Marketing Society is guided by a volunteer board of directors representing the accommodation sectors, activity operators, and businesses throughout the Columbia Valley.

The Travel Columbia Valley team works to promote tourism and visitation to the Columbia Valley by pursuing traditional, digital, and social media forms to connect with future visitors.

Travel Columbia Valley Vision

To inspire visitors to stay longer and explore more of the Columbia Valley, year after year.

Tourism is a key economic driver in the Columbia Valley. Through the Columbia Valley Tourism Marketing Society, we will market the Columbia Valley as a premier choice for year round experiences by using innovative and collaborative marketing initiatives, thereby increasing the economic benefits that flow through the communities from tourism.

For more information about Travel Columbia Valley, please contact us.

Columbia Valley Tourism Marketing Society Board of Directors

The current Board of Directors is as follows:

  • Erin Palashniuk, President, The Gateway Motel
  • Larry Gale, Fairmont Hot Springs Resort
  • Lorraine Blancher, Toby Creek Adventures
  • Becky Green, Fairmont Creek Vacation Rentals
  • Ken Csokonay, High Country Property Rentals
  • Lara McCormack, From Scratch: A Mountain Kitchen

Destination Marketing Organization Representatives

  • Jessica Fairhart, Tourism Radium
  • Ken Wilder, Invermere-Panorama

Working with the Columbia Valley Tourism Marketing Society

Columbia Valley Tourism Marketing Society (CVTMS) works with tourism stakeholders through the Columbia Valley communities to further develop tourism in the area. CVTMS works through print, digital, and social media marketing avenues to connect with future visitors. CVTMS collaborates with stakeholders on marketing initiatives including promotions, trade shows, paid media advertising, hosting media and influencers, content development, and much more. Please reach out to our team for more information on working with CVTMS.


For media inquiries, please see our media page.